THE PSYCHOLOGY OF INFLUENCE (PART TWO)

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  Always remember that the only way to get the best of an argument is to avoid it.


An Appeal that everyone likes is an appeal to nobler motives for everyone as a high regard for themselves and like to be fine and unselfish in their own estimation. This is why you must paint other people in a good light.


Another key to influence is to dramatize your ideas; the movies does it, the TV does it, why don't you do it, - Dramatize your ideas, it works in business and home life as well and this explains why a lover goes down on his knees to propose to his sweetheart.

Also, when nothing else works, throw down a challenge.

Charles Schwab: The way to get things done is to stimulate competition. I do not mean in a sordid, money getting way but in the desire to excel.


"All men have fears, but the brave put down their fears and go forward  sometimes to death but always to victory..."

Motto of the King's guard in ancient Greece.


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